Neurony Szaleją — learning platform

Context

A larger project for Paulina, the owner of the Neurony Szaleją brand. Paulina educates parents of children up to age 6, grounding her work in neuroscience. Her e-books and products help parents understand their children better and raise them more calmly, with care and empathy.

Paulina built the Neurony Szaleją brand from scratch: years of work, valuable content and her own campaigns. She has very strong blog posts that were already ranking before we started on the new site. She knows how to write effective ad copy, understands her audience and knows how to talk to them. She came for one thing: a professional tool that matches the level of the rest of her brand and will not slow her down.

Scope of work

• New logo and a basic brand book: a refreshed visual identity prepared by a graphic designer
• Site redesign on WordPress + Breakdance Builder: full edit control without a developer
• FunnelKit: a sales funnel system with order bumps
• Ongoing technical care after launch

Why WordPress + Breakdance Builder

We chose this stack for a few reasons:

• Self-service editing: Paulina can duplicate modules and sections, change copy, swap images and build new pages from ready-made elements. No waiting on a developer for every change.
• Speed of work: copy, image and gallery updates go live in minutes
• Professional design: modern, clean, aligned with the refreshed identity
• Performance: the site loads fast, which translates into better SEO and conversions

The only limit is imagination. Everything else can be modified without writing a single line of code. On top of that, I left Paulina a full video user guide, and I am available by phone and email. If she prefers me to make a change for her, a quick message is enough and I take care of it.

FunnelKit: friction-free sales

A key piece of the project: FunnelKit. It is not about pushing products. It is about making sure a person who wants to buy an e-book or a course can do it quickly and easily. Paulina runs marketing campaigns, so she needed something that would not be a bottleneck between the ad and the purchase.

What FunnelKit delivers:

• Optimised order pages: the customer does not get lost in the cart
• Order bumps: complementary offers presented during checkout
• Dedicated funnels for different products and campaigns

When a person clicks on an ad, they land in a well-designed process, not on a random product page. That directly translates into campaign conversion.

Ongoing technical care

After launch I provide technical care and support:

• Updates, backups, security
• Availability monitoring and fast response to tickets
• Phone, email, quick help with editing or issues
• Removing incidents before they affect sales

For an online business, a shop outage equals lost orders. Technical care is an investment in business continuity.

Result

The success of Neurony Szaleją rests on Paulina's work: her knowledge of neuroscience, her experience communicating with parents, her ability to run her own campaigns. My part was the technology: I refreshed the visuals and delivered tools that match the quality of everything else she does.

The result: a modern-looking site that Paulina edits on her own, and a sales system that does not add friction between her materials and the parents who need them. Paulina can focus on educating and growing the brand, and I make sure the technical side keeps running stably.

Working with Paulina is straightforward. She knows her brand, has clear expectations and knows what she needs from a technical partner. I continue to provide technical care and support the growth of Neurony Szaleją.