Fitologia by M — nutrition and fitness

Context

Maria Dziurzynska runs the Fitologia by M brand: clinical dietetics and personal training, 10+ years of experience, 500+ satisfied clients. Maria has a great product: knowledge, her own fitness app, e-books, and client transformations that speak for themselves. Only one element was missing: a website worthy of that brand.

How it started

I found Maria on Instagram. I followed her content, I saw the professionalism, the energy, the real results with her clients. Then I checked her website. It was self-made, it worked, but it did not reflect the level of the brand.

I proposed a meeting. To make that meeting valuable from the first second, I made a quick mock-up: the Hero and Header of the new site, so Maria could see a concrete direction instead of just hearing theoretical proposals.

This approach worked. Maria saw the value right away, the meeting went great, we set the schedule and moved into the project.

Full redesign

I designed the entire site: every subpage, built around conversion and a professional brand presentation:

• Client reviews: a social proof section with real quotes
• Transformations: before and after, the strongest proof of effectiveness
• Fitness app presentation: Maria's main product, shown as well as possible
• E-book sales page: clean funnels built on WooCommerce
• Educational sections: building expert authority

The design came out clean, readable, matched to the character of the brand. It was a lot of work. Every section was designed from scratch around conversion, not re-heated from a template.

Technical solutions

E-book sales: WooCommerce

I built e-book sales on WooCommerce. A proven, reliable tool for selling digital products: flexible, integrates well with the rest of the stack.

Payment gateway: Przelewy24

I implemented Przelewy24 as the main payment gateway. Maria's clients can pay using all popular methods with no friction.

App subscription sales: EasyCart

I also helped with implementing EasyCart for selling the app on a subscription model. This lets Maria sell the app recurrently, building recurring revenue instead of one-time purchases.

Ongoing collaboration

I am still working with Maria. The next stage is marketing strategy: how to sell the app and e-books even better, how to use the site's potential to the max. Maria has huge potential and experience to scale her products in the fitness industry. The project will continue, and I will add the outcomes and results as they come in.