BestMeb — bespoke furniture in Kraków

Context

BestMeb (UNIMO Sp. z o.o.) is a Krakow-based manufacturer of custom furniture, operating since 2021. A young company, but with a solid approach: comprehensive design of furniture tailored to the space and needs of the client, from kitchens to children's rooms.

What sets BestMeb apart from the competition? Pawel, the advisor, the person who walks the client through the process from material selection to adapting the design. In the custom furniture business, that is not a small detail, it is the core value. A client without technical knowledge needs someone who will say "do it differently here, that won't work" or "this material will be better in this kitchen".

Scope of work

• Website design: modern, with a purple accent #7a00df as the brand color
• Implementation: WordPress with bilingual content (PL/EN)
• Product category structure: clearly separated furniture categories

Why bilingual (PL/EN)

Krakow is a city with a large population of expats and foreign workers. A custom furniture company serving the Krakow market without an English version cuts itself off from a large group of potential clients. That is why the site runs in both languages. Polish and English-speaking clients get equally good service.

What BestMeb offers

• Custom kitchen furniture: the main specialty
• Built-in wardrobes: sliding and traditional doors
• Freestanding wardrobes and walk-ins: for bedrooms and hallways
• Bathroom furniture: cabinets, countertops, built-ins
• TV stands and cabinets: for televisions and modern audio/video systems
• Alcove built-ins: making use of tricky spaces
• Room furniture: including children's rooms
• Office furniture: for home office and small offices

Pawel's personal brand as the advisor

What is interesting is that clients praise not the company but Pawel, a specific person who talks with them, who advises, who says "save here, invest there". Personal branding works in furniture because the client needs trust in someone who understands their space better than they do themselves.

The site has to communicate this value not as decoration but as the main differentiator. I designed the sections so that the advisor's role is visible from the first click.