Skulik Deweloper — residential developments

Context

Skulik Deweloper (Piotr Skulik Usługi Budowlane sp. z o.o.) is a development and construction firm whose history goes back to 2004, more than 20 years on the market. It started as construction services, evolved toward development, and now builds residential blocks in the Małopolska region.

Project locations: Słomniki, Proszowice, Kazimierza Wielka, towns around Kraków where apartment prices are still affordable, and demand is rising with the growth of the Kraków metropolitan area.

Scope of work

• Website redesign, a refresh of the previous version
• Investment portfolio, presentation of projects with delivery dates (2013-2025)
• Financing section, information about options for buying an apartment
• Purchase process, step by step on how to buy an apartment from a developer

Site structure

Typical for a developer:

• About us, company history, experience
• Projects, current and completed
• Financing, options for buyers (mortgage, instalments)
• Payments and documents, process transparency
• Contact, a direct path to purchase

A multi-phase portfolio

Skulik Deweloper has a portfolio from 2013 to 2025, which means:

• Completed projects, proof that the firm actually builds and hands over blocks
• Currently under construction, for buyers who want to come in now
• Planned, for those looking ahead to a future purchase

I designed the portfolio section to show that full scale: a developer that has been building for years and keeps building is a developer worthy of trust.

Financing as a differentiator

Apartments are a purchase in the hundreds of thousands of złoty, few people pay cash. The financing section helps the client understand they have options: a mortgage, developer instalments, a payment schedule. The less friction in the process, the higher the chance the client decides to proceed.

20 years as a trust currency

Similar to ABAK, 20+ years on the market is a currency of trust. A client buying an apartment has to believe the developer won't disappear with the money, that construction will finish, that they'll get the keys. A company that has been running since 2004 and still puts up new buildings is a company that proves it.

The site is designed so this experience is visible from the first screen, without being pushy, but as a concrete fact that builds trust.

Regional specialisation

Skulik Deweloper doesn't build in Warsaw or central Kraków. It builds in Słomniki, Proszowice, Kazimierza Wielka, places where buyers look for an apartment at an accessible price, within commuting distance of the city, in a quiet area. The site targets that specific group of clients, not everyone, but the right ones.

Result

Skulik Deweloper got a website that conveys 20 years of experience and the firm's stability. A client looking for an apartment in the Słomniki, Proszowice, or Kazimierza Wielka area lands here, sees the portfolio, the purchase process, and the financing options, and decides.