Jędrzej Pietz — personal trainer

Context

Jedrzej Pietz is a personal trainer with 11 years of experience and, more importantly, 224 documented client transformations. These are not declarations, they are concrete before/after stories that say more than any marketing slogan. Jedrzej works both in person at Fenix Gym Baranowo and online, combining individual training plans with nutrition coaching.

A personal brand in the fitness industry plays by its own rules. Competition is huge, every trainer has an Instagram, and most promise quick results. The one who stands out is the one who shows real effects.

Scope of work

• Website design: tailored to a personal brand, with the emphasis on social proof and transformations
• Implementation: WordPress with sections for offer, transformations, and online and offline training
• Shop: a module for selling training plans and packages (12-session packs, diet plans, consultations)

Why transformations are the heart of the site

Jedrzej's site puts the 224 transformations front and center: the strongest proof of the method's effectiveness. People visiting the site do not have to trust declarations, they see results. A classic case of "show, don't tell".

Offer flexibility

I designed the site to show all the available forms of cooperation without overwhelming the visitor with choices:

• 1:1 training in person at Fenix Gym Baranowo
• Online training: for clients outside the location
• Training and diet plans: self-guided
• 12-session packages: a recurring model for regular clients

Each of these options has its own place in the shop structure, and the client lands on the one that fits their needs, without clicking through multiple pages.

Result

Jedrzej got a website that matches his experience and his clients' results. A personal brand with 224 transformations on its track record needs a tool that shows it, and now it has one.