Ekspresso — coffee machine servicing

Context

Ekspresso is a specialized service company from Sosnowiec that has been repairing coffee machines of every brand for over 8 years. They cover all of Silesia: Katowice, Gliwice, Zabrze, Bytom, Tarnowskie Gory, Tychy, Dabrowa Gornicza and Sosnowiec. Two customer segments: home users (the machine broke, I need a rescue) and hospitality (venues where every hour of downtime means lost orders).

A solid business with 4.6/5.0 from 122 reviews on Google. It needed a site that matched the level of service.

Scope of work

• Redesign: a refresh of the previous version of the site
• New offer structure: split between residential and business clients
• Service presentation: repair, descaling, maintenance, mobile service

What Ekspresso offers

• Repair of coffee machines of every brand: home and professional
• Free fault diagnostics: the client knows the price before they decide
• Descaling and cleaning: regular maintenance
• Technical inspections: for businesses that cannot afford downtime
• Mobile service: pickup and delivery, the client does not transport anything
• Dedicated service for hospitality: fast response for venues

Why this works

Coffee machine service is a niche where the client is in "action mode": something broke, I want to fix it fast, I do not want to talk to a company that does not know what it is doing. The Ekspresso site communicates the concrete: 8 years of experience, 4.6/5.0 reviews, all brands, free diagnostics. There is no room here for generalities, only facts that build trust in 10 seconds.