Piotr Marchewka — massage and manual therapy

Context

Piotr Marchewka is a manual therapist with a practice in Aleksandrów Łódzki (ul. Zygmunta Augusta 6). He has 4 years of hands-on experience and is currently finishing his Master's degree in physiotherapy, combining practice with deeper academic knowledge.

This is not a regular masseur. It is a therapist who combines massage with elements of physiotherapy and manual therapy. Patients consistently point out the empathy, professionalism and individual approach. In an industry where everyone says the same thing, that makes a real difference.

Scope of work

• Site design: matched to the character of a therapy practice
• Implementation: WordPress with an online booking system (booking as the main CTA)
• Educational blog: content on back pain, joint therapy and body care

Piotr's full offering

• Deep Tissue Massage (MTG): deep muscle tissue work, for people with chronic pain
• Hot Stone Massage: massage with basalt hot stones, relaxation and warming
• Chinese Cupping Massage: vacuum cups, for cellulite and improved skin appearance
• Kobido: a Japanese facial lifting massage, 500 years of tradition
• Manual voice therapy: a specialty for people who work with their voice (singers, actors, teachers)

Why an online booking system

A massage practice without an online booking system is a practice losing patients. Someone searching for a massage in the evening after a rough day does not want to make a phone call. They want to click, pick a time, confirm. That is why I built a dedicated booking system visible as the main CTA on the site.

The blog as an SEO and education tool

For a therapy practice the blog is a powerful tool. People search Google for things like "how to get rid of lower back pain", "what is kobido" or "do Chinese cupping massages work". Every such article is a potential new patient.

I designed the structure so the blog is easy to publish and ranks the site for key phrases.

A patient in search-for-relief mode

A person with chronic back pain is not browsing sites out of curiosity. They are looking for relief. The site has 10 seconds to convince them that they will find help here. Piotr has everything that is needed: experience, education, empathy, patient reviews. The site packages that into a form that builds trust and leads to a booking.