Metamorfoza Finansowa — learning platform

Context

Metamorfoza Finansowa is an educational project run by Dawid Koziol and Grzegorz Kusz, a platform for people who want to sort out their finances from zero. Not another "get rich in a week" course, but a structured, three-level approach: from a free starter course, through consultations with a planner, to advanced premium materials and contests with prizes.

They put years of experience into this project. Grzegorz runs the YouTube channel "Agent Specjalny" (498k subscribers), Dawid specializes in personal finance, and together they wrote the book "Metamorfoza Finansowa: build a healthy financial identity".

When we started working on the site, the goal was clear: the platform has to guide the user from the first click all the way to the third level, "Mastery". Without losing them along the way.

Scope of work

• Website design: three levels as three distinct paths
• Implementation: WordPress with Breakdance Builder, because they wanted to be able to edit content themselves
• Information structure: Start to Activation to Mastery as the educational funnel
• Integration with the book and the contest: dedicated sections for the publication and the contest editions

Three levels, three user decisions

Start (free)

A free course, guides, and financial calculators. This is the entry to the Metamorfoza world: the user checks whether this is for them at all before reaching for their wallet. For many people it is the first time in their life that someone calmly explains how to count their own budget.

Activation

A consultation with a financial planner and an action journal. This is where the real work begins: the user is no longer just reading, they start applying. The planner helps them build an action plan tailored to their situation.

Mastery

Contests, live streams, premium materials. A community that you enter after going through the first two stages: people who are already in motion and want to go further.

I designed the site so that these three levels are visible immediately and do not require the user to "hunt for the right offer". Three tiles, three colors, three clear CTAs.

The MF Contest: gamification as fuel

The Metamorfoza Finansowa contest with a main prize of 30,000 PLN is not a marketing gimmick, it is a mechanism that actually makes people finish what they started. Edition 4 is planned for 2026-2027, and the site had to communicate this clearly with a dedicated section for participants.

Gamification in financial education works, because most people have a difficult relationship with finance: fear, shame, avoidance. The contest covers that uncomfortable emotion with competition and the hope of a prize, while in the background the real work is happening: people learn to plan a budget.

The book as an authority anchor

The publication "Metamorfoza Finansowa: build a healthy financial identity" has its own dedicated section on the site. It is not just about selling copies, it is about the visitor immediately seeing that the people behind the platform wrote a book on the subject. It acts as a trust filter: "this is not just another blogger, these are authors of a published book".

Why Breakdance

The client needed the ability to add new contests, guide sections, and updates about live streams on their own. Breakdance Builder gives them all of this without having to call me for every change. I built the structure, styles, and components, they have the tool to keep working.

Result

The Metamorfoza Finansowa platform got a website that guides the user step by step: from "I don't know what to do with this" to "I am in the community of masters". Three levels, three decisions, one philosophy: a healthy financial identity built from the ground up, not quick shortcuts to wealth.