Instytut Snu — insomnia therapy

Context

Instytut Snu is a project by Dr. Aleksandra Karykowska, a specialist in sleep disorders with a doctorate in sleep neurophysiology and psychology. Dr. Karykowska runs CBT-I therapy (cognitive behavioral therapy for insomnia), with documented effectiveness of 80% within 6-8 weeks. She serves two client segments: private individuals struggling with insomnia, and companies that want to educate their employees about the impact of sleep on performance.

A medical website in such a specialized niche is a demanding project. It has to combine scientific authority with accessibility for a patient who is looking for help, not a lecture.

Scope of work

• Website design: medical, professional, readable
• Implementation: WordPress + Breakdance Builder, a stack that lets Dr. Karykowska edit content on her own
• Information structure: two main audience segments (individual and corporate) handled without chaos

Palette and design

I chose white with blue accents (#1863DC): a medical color scheme that builds trust without feeling sterile. Not emotionally heavy, which matters when the site deals with people struggling with insomnia and fatigue.

What Instytut Snu offers

• Insomnia therapy (CBT-I): a 6-8 week program grounded in scientific research
• Individual consultations: diagnosis and a therapy plan for people with sleep problems
• Corporate training: educating employees about the impact of sleep on performance and health
• Team consultations: for organizations with sleep-related issues among staff

Why scientific authority matters

Competition in sleep disorder therapy is wide, from mobile apps to specialized clinics. What wins? Expert credibility. Dr. Karykowska has a doctorate, research, and concrete therapy outcomes. The site has to communicate this from the first click.

The structure I designed leads with facts: 80% effectiveness, a 6-8 week program, the scientific foundations of CBT-I. The patient does not have to trust declarations: they see numbers and methodology.

Client review

Dr. Aleksandra Karykowska left a review summarizing our cooperation, which is automatically displayed on this page. For me it is a very warm trace of this project.