HR Hunter — recruitment and HR consulting

Context

HR Hunter is a recruitment agency run by Anna Krzton, an HR specialist who has chosen a concrete, slightly sharper positioning: "uncompromising honesty and effectiveness". In the world of HR agencies, where most say the same generic things, this kind of approach is a real differentiator.

Anna handles recruitment at every level, provides HR consulting, helps companies manage talent, and sources specialists who are hard to find. She also offers an offboarding package, an interesting service that few people think about when an employee leaves.

Scope of work

• Website design: clean, professional, consistent with the brand's character
• Implementation: WordPress with sections for offer, owner profile, and contact
• CTA structure: a clear "Book a consultation" as the main call to action

What HR Hunter offers

• Employee recruitment: at all position levels, from juniors to executives
• HR consulting and talent management: for companies building HR departments
• Specialist sourcing: finding candidates in niche industries who are not actively looking for work
• Offboarding package: parting procedures that protect the employer brand
• Candidate career development support: a landing page for end clients, not only companies

Positioning "honestly and effectively"

What sets Anna's site apart is the uncompromising tone of communication. Recruitment as a service is often dominated by corporate speak and empty promises ("the best candidates", "an innovative approach"). HR Hunter goes the other way: it speaks plainly, declares honesty, and stands out by tone.

Designing a site for this kind of tone requires restraint in design, so that no ornaments take away from the weight of the words. That is exactly what I did.