Galeria Roślin — garden centre
Wiktor — Galeria Roślin
galeriaroslin.plVisit websiteA garden center from Brudzice in the Łódź Voivodeship run by Wiktor, the fourth generation in the business. I built a site with an SEO blog and authentic photos that show the human face of the brand. I also added a custom plugin integrating with the Base sales system, so the plant catalogue is pulled in automatically.
Context
Galeria Roslin is a garden center run by Wiktor and Klaudia in Brudzice (Lodz province): four generations of gardening tradition, an impressive range of plants, and industry know-how that is hard to find anywhere else. The brand needed a website that would properly represent this legacy and work as the digital showcase of the center.
Scope of work
For Wiktor I delivered a design plus WordPress implementation. I designed the entire site around the specifics of a gardening business, highlighting products, education, and the people behind the brand.
Integration with the Base system
The biggest technical challenge of this project was the integration with the Base system. Wiktor sells his plants through an external system called Base, where he runs the whole sales setup, product database, and order management.
To keep the website always up to date without double data entry, I built a dedicated integration plugin. Thanks to it:
- Products from the Base system are pulled into WordPress automatically
- The range is always in sync without any manual work
- The site acts as a presentation catalog, while checkout still happens in the proven Base system
This saves a lot of time and eliminates the risk of mistakes. Wiktor does not have to enter products in two places.
A blog that drives SEO
The site has a blog that positions Galeria Roslin in search results. Gardening content is an excellent base for SEO: people look for care tips, plant names, garden ideas, and the blog naturally captures that traffic and redirects it to the garden center.
Authentic photos and the human face of the brand
What sets this project apart are the professional, authentic photos, not stock banners, but real shots from the garden center, with the people who work there. Showing the human face of the brand has a huge impact on trust: the customer sees real gardeners, a real place, real plants. It works better than any "professional" ad slogan.
Worth noting as a general rule: authentic photos from the life of the business always beat ready-made banners. People buy from people.
Result
The project turned out beautifully. The site is aesthetic, full of character, and shows the scale and tradition of Galeria Roslin. Technically the system is clean: the Base integration runs in the background, the blog drives rankings, and customers see the real face of the brand.
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