AFBeauty — beauty salon in Bibice

Context

AFBeauty is a beauty salon run by Agnieszka Fundament in Bibice near Krakow (ul. Szkolna 1A/3). Agnieszka is an experienced cosmetologist who, before opening her own salon, worked at a renowned cosmetic clinic in Krakow. That experience translates into high standards and a specialization in advanced anti-aging treatments.

The salon holds a 5.0/5 rating on Google, solid proof of the quality of the work. The site needed to reflect that level of professionalism while also working as a tool for business growth.

Scope of work

• Website design: spa aesthetic, elegance, aligned with the target audience (women 30-55 who take care of themselves)
• Implementation: WordPress with an online booking system
• Educational blog: an SEO tool and a way to build authority
• Google Reviews integration: social proof visible on the site

Full AFBeauty offer

Cleansing and skincare

• Diamond microdermabrasion: professional exfoliation and skin regeneration
• Manual and hydrogen cleansing: classic and modern methods
• Cavitation peeling: gentle ultrasonic cleansing
• Darsonval: treatment supporting problematic skin

Anti-aging and lifting

• Microneedling mesotherapy (Dermapen): delivering active ingredients deep into the skin
• Kobido massage: Japanese facial lifting, natural rejuvenation
• Endo Lift: advanced lifting technology
• Charmlady's: premium professional treatments

Treatment of skin problems

• Acne-prone skin treatment: comprehensive approach
• Vascular skin treatment: reduction of redness and vessel damage

Why clinic experience matters

A cosmetologist who worked at a renowned cosmetic clinic is a different level of competence than someone fresh off a short course. Agnieszka brought into her salon knowledge of advanced treatments, how to match protocols to specific skin, and how to safely run therapies that require real qualifications.

The site has to communicate this, not as bragging, but as a concrete reason for the client to choose this salon over another.

5.0/5 on Google

A perfect Google rating (the maximum of 5.0) is no accident. It is the result of years of work on quality and on relationships with clients. I designed the layout so that this social proof is visible, without being pushy, without spamming reviews, but so that every visitor immediately understands: "this place is trusted by its clients".

Outcome

AFBeauty got a website that matches the level of the salon and makes it easier to grow the business. A client searching for a cosmetologist near Krakow lands here, sees the professionalism, sees the reviews, sees the offer, and books a visit without hesitation.